A Cooperative Rooted in Moroccan Tradition
Founded in 2017 in Marrakech by Hajar Aboulghit, Myrathes is much more than just a cooperative: it embodies traditional Moroccan craftsmanship and a promising model of women’s entrepreneurship. Specializing in the production of natural cosmetics, Myrathes draws from the treasures of the Moroccan terroir to offer authentic products made with local ingredients such as argan oil, sweet almonds, and sesame.
With a production site in Tamansourt and a retail outlet in the heart of Jamaa el Fna, the cooperative showcases Moroccan artisanal heritage while contributing to local economic development. Myrathes’ carefully crafted products reflect a harmonious blend of tradition and innovation, demonstrating deep respect for the environment and the communities involved in their production.
A Transformative Partnership with the Min Ajliki Program
Myrathes is a successful example of women-led entrepreneurship in Morocco, thanks in part to the support of the Min Ajliki program, a Belgian-Moroccan initiative implemented by APEFE Wallonia-Brussels. Launched in 2013, this program aims to empower Moroccan women by supporting them on their entrepreneurial journeys.
The support provided to Myrathes by Min Ajliki has been multifaceted. The cooperative’s founder, Hajar Aboulghit, and her team received training in management and entrepreneurship, enabling them to better structure their activities and develop their skills. Through participation in solidarity markets, Myrathes’ products reached a wider audience, boosting their visibility. Moreover, the cooperative is committed to passing on its expertise by training other women in trades such as soap-making, thereby contributing to the transmission of skills and the empowerment of more women.
Women’s Entrepreneurship: A Key Driver of Sustainable Development
The story of Myrathes illustrates why women’s entrepreneurship plays a central role in building a fairer and more sustainable society. In Morocco, as in many regions, it represents far more than just an economic activity. For women, entrepreneurship often means achieving financial independence, especially in contexts where salaried employment opportunities are limited. This economic autonomy strengthens their position within their families and positively impacts their communities.
However, women’s entrepreneurial journeys are often fraught with challenges, such as limited access to funding and training, the burden of family care responsibilities, and restrictive social norms. Despite these obstacles, women entrepreneurs like those at Myrathes demonstrate that, with the necessary support and guidance, their success can transform lives and create positive momentum within their communities.
Belgian Support for Women’s Economic Integration
The Min Ajliki project is funded by the Belgian development cooperation, which highlights the importance of women’s entrepreneurship as a lever for achieving the 2030 Agenda for Sustainable Development. By supporting initiatives like Myrathes, this Belgian-Moroccan partnership helps remove the barriers women face, offering them tools, training, and opportunities to unlock their entrepreneurial potential.
This support extends beyond economics. By enabling women to generate income, it strengthens their autonomy, improves their quality of life, and promotes their active participation in community development. Morocco was one of the first countries to cooperate with Belgium, signing a cooperation agreement in 1965. Through the exchange of knowledge and expertise, Belgium and Morocco collaborate on various topics, including youth and human rights, particularly women’s rights. Morocco’s young population (59% of Moroccans are under the age of 35) is a driving force for more sustainable and equitable development. Additionally, Morocco’s civil society plays a crucial role in the country’s progress, particularly in advocating for human rights, with a focus on women and youth.
The story of Myrathes highlights the impact that targeted support can have on women’s entrepreneurship. Initiatives like the Min Ajliki program, funded by Belgium and implemented by APEFE, help Moroccan women turn their ideas into viable businesses while overcoming the challenges they face along the way.
This partnership aligns with a shared vision of a future where women play a driving role in economic and social development. By supporting entrepreneurs like Hajar Aboulghit, Belgium reaffirms its commitment to fostering a more inclusive, sustainable, and prosperous society for all.
Sources
Coopérative Myrathes | Secrets de Beauté Marocaine à Base de Produits du Terroir