"Serious Citizens – interactive radio campaign”, Uganda - Trac FM

An informed, stable and vocal civil society is of utmost importance to democratic resilience, equal development and emancipation of marginalized groups. TRAC FM strengthens cohesion within communities by connecting its members through live radio discussions and opinion polls Use Radio, SMS and online data visualization to facilitate a nationwide discussion and collect citizen views for strategic data-driven advocacy campaigns.

• Engage and inform communities through live radio broadcasts, radio-drama and Vox pops and entice them to participate in important public interest discussions and SMS polls. • Collect feedback from listeners through toll-free SMS and visualize poll results in graphics. Discussion about the poll results will take place during live radio broadcasts. • Use poll result and additional data to strategically advocate for adoption of citizen views at policy level.