BBC Media Action - National Phase 5 - Tanzania

The immediate challenges of regulatory restrictions and censorship have compounded pre-existing shortcomings in the media sector (including poor editorial skills and generally low capacity), as a result of which the media is unable to meet its duty to hold the government to account and create a platform for citizens to discuss, debate and make informed decisions about important issues. At the national and local level, media houses are financially fragile and generally under-skilled in areas such as management, distribution, editorial decision-making, marketing and production. Gaps also exist in diversity and representation, with most media content unable to reflect accurately the voices and perceptions of marginalised groups such as young women, rural youth and people with disabilities, let alone develop specific content targeting these groups. The overall objective of this project is to support Tanzanian men and women to enjoy greater freedom of expression and meaningful participation on decisions that affect their lives, especially the provision of better public services.

i) Citizens experience increased participation and freedom to freely express views and opinions by engaging in local and national public discussions about decision making processes that affect their lives. ii) Government officials have awareness and responsiveness to citizens freedom of expression, priorities, and needs for different public services. iii) Local partner stations have enhanced editorial and production skills and capacity to produce quality content around governance and gender, and act as a platform for a diversity of Tanzanians to express their views.